When discussing the addictive nature of TikTok with Forbes, Doctor Julie Albright made a point to state how easy TikTok makes it to get lost in the never-ending supply of videos. Scrolling makes it easy for you to try for another dopamine shot that you can even do it accidentally.Įven if you accidentally scroll, chances are that you’ll still watch whatever you see as long as it is something you find interesting. It’s responsible for helping you feel pleasure, focus, and strive towards things that ignite those neurotransmitters. With each shot of dopamine, your brain craves taking the chance of getting another shot of dopamine.ĭopamine is one of many types of neurotransmitters that send signals to your body and brain. Those who were expecting TikTok to end up like Vine have been proven wrong, especially as companies have found ways to market themselves on the platform.Īlthough you may not realize it, your brain gets a chance at a shot of dopamine coming to your brain when you scroll through social media. TikTok is best known for all the trends, for better or worse, that have risen to popularity on the site.įrom recreating dances or scenes to stealing the sinks out of schools, TikTok has seen an array of trends take over its platform. There have been plenty of musicians and entertainers who have gotten their start or a boost in popularity thanks to the social media platform. Plenty of users see TikTok as more than a way to socialize online or gather entertainment. The more you use TikTok, the better it knows which videos to show you. TikTok has also claimed its popularity by making sure that it is giving the type of content that you want to see, with help from the algorithm that learns how you use the platform. The short videos and shots of dopamine that TikTok gives its viewers can cause them to lose hours of their day to the platform. Like other social media platforms like YouTube or Facebook, TikTok has figured out its own way to give the platform an addictive quality. The unique aspect of TikTok is the vast variety of audience member types who view and post on the platform. On TikTok, you’ll find everything from cute animal videos to activists spreading the word for their causes.

There is plenty to view and explore on the social media platform, despite the videos normally being less than a minute long. TikTok is the perfect storm of psychological tricks used by marketers daily, a chance to change your life, and fosters plenty of strong emotions in people. While some people thought that TikTok would eventually die out in the same way that Vine and Tumblr had previously, TikTok has proven that it has more staying power than some people give it credit for. The platform may be geared more towards a younger audience, but the parents and grandparents of the original target demographic have also hopped aboard the platform.

TikTok is one of the newest major social media platforms to arise, finding massive success across a range of ages.

Tick tock make my day